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Sandler Training | Phoenix, AZ

Effective Management

You know as a leader, you're going to have many different roles throughout the day when you interact with your team and your coworkers. We call them the four hats of leadership. Those four hats are supervision, training, mentoring, and coaching. All four of them are equally as important. Supervision, goal setting, setting expectations, having daily conversations, sales funnel management. 

Rule 12: Manage individuals; lead a team. There's no substitute for personal attention. Listen, every human wants to be paid attention to. Everyone wants this one-on-one connection. They want eye contact, they want one-on-one time, they want you to pay attention. This is true at home. Kids want your attention. They want you to ask questions. They want you to understand the deal. 

Rule #11: Mange behavior, not results. Create a cookbook or a recipe for success. You know, many sales leaders and sales managers, they manage numbers, not behavior. Think about that for a second. How many of us are knee deep into spreadsheets every single day?   

“Just put me in coach, I’ll create miracles.”  That enthusiasm is great and can indeed have a strong impact on a sales team, but there are some common mistakes the new sales manager make:

There is no question that developing skills in time management and efficiency are critical to career advancement. The people who pull ahead and end up taking leadership roles, as well as the higher income opportunities are those who have repeatedly evidenced an ability to work at a higher level of productivity without more resources. In short, they work smarter, not harder.

Successful sales managers know that an environment of fear and pessimism never allows for their team’s best performance. Your attitude as a leader, mentor, coach, trainer and sales manager will greatly influence the results of your team. Salespeople who are empowered, motivated and encouraged to pursue opportunity and abundance will find ways to succeed where others never will.

You might reason that with the appropriate education, training, direction, and encouragement, any one of your sales team members can become a top performer—a “superstar.” Is that true? It’s likely that everyone has the ability to improve. But not everyone will become a superstar, regardless of the resources and opportunities made available to them.

Many sales managers attempt to manage their salespeople by “managing” their numbers. You can track numbers, but you can’t actually “manage” them any more than you can manage the weather. But, it is from the observation and analysis of the numbers that you can identify pathways for improved performance.

A good manager understands that disciplining employees is part of the job, but a great manager recognizes that discipline is not synonymous with punishment. To prevent future problems in the workplace and improve your management skills, implement these respectful employee disciplinary steps.

What does a company need to be successful? Many people would say investors and a solid business plan, but in addition to these important factors, a company needs effective managers.  If your company suffers from lackluster sales, take a look at the management behind the team. You may discover that effective management makes all the difference for a successful sales force. Here are a few reasons why solid management is absolutely crucial to sustaining a great sales team