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Sandler Training | Phoenix, AZ

Sales Teamwork

In 1963, psychologist Bruce Tuckman termed the four primary stages of team development as; forming, storming, norming, and performing. Tuckman deemed that these phases must be traversed naturally for a team to grow, find solutions, plan work, and deliver results. While a lot has changed in the world of business and team building over the past 50 years, Tuckman’s model for group development has continued to ring true. To illustrate and modernize the motivation behind each phase, let’s examine both inspiring and unimpressive examples of each as we work our way through Tuckman’s ideology.

2017 was going to be different. My sales team and I had lofty expectations and challenging goals, but we knew we would attain them. The year started off well and we saw positive results right out of the gate. Then, we lost a client, we had an issue with our network, and when the warm weather came through, we were completely knocked out of our groove. Sound familiar? 

Unavoidable conflicts often arise when you work on team projects. Coworker's differences can contrast sharply to your own, creating tension within the group. These differences are not necessarily a bad thing, though. Healthy constructive criticism helps create diverse methods of thinking and solutions to difficult problems.