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Sandler Training | Phoenix, AZ

Business

When you’re growing a small business, it’s important to put an emphasis on best utilizing the tools at your disposal. Regardless of your industry or experience, one of those tools should be social media. While there are endless uses for social media and I have previously discussed social selling tactics, below I have identified five tips that you can bring back to your business and begin to implement today for social media marketing.

The challenge of consistent growth is ever-present for small businesses. It’s difficult for all organizations, but especially for businesses that don’t have as many resources to devote to growth. For this reason, whenever you can develop or implement habits to improve your new business growth, you should do so. Below are six methods that you can deploy while networking to grow your team and its success.

The business world is not immune to change. Companies grow, and they shrink in size. They expand their market reach, sometimes, and contract it at other times. They introduce new products and services and discontinue products and services. And, they change the ways in which they create, promote, price, and deliver their products and services.

As organizations grow, they realize that there are numerous different ways to define success. A new business, for example, will be immensely satisfied the first year the operation returns a profit. On the other hand, a more established company may expect to see a specified rate of growth year over year. Defining what success means to you and establishing goals based upon these criteria can be an important step in monitoring your business’s development and making productive decisions based on the criteria that matter the most to you.

Like any new generation, there are differences in how Millennials interact with those around them, and what their expectations are in the workplace. What intuitive business leaders are noticing, however, is that there are tremendous benefits that members of this generation bring to the workforce. Their unique generational experiences and the skills they have gained can help them, and the organizations that hire them, excel.

Giving sales-related tasks their due diligence is part of growing your business. As business growth occurs, you have to divide your time amongst more tasks, more clients, more sales team members...you can see where this is going. The busier you get, the easier it is to fall into the trap of ‘busy work,’ or tasks that make you feel like you're accomplishing things but actually detract from business success.

Do you ever wish you could be a fly on the wall of your local competitor just to see what they do behind the scenes to grow their business? What are they doing that you aren't? You might be surprised to learn that it’s not just how they get new customers or their product or service innovation offerings that make them successful.

Small business owners tend to stay small because they do not install systems and processes into their business. Most owners want to hire "experienced" sales people. The mentality is to hire someone, teach them about their products and services, then expect the person to "go sell". What's the problem? If we hire experienced sales people, once they learn the product or service, they should be good to go, right?